Lucky Star was an advertisement commissioned by Mercedes-Benz in 2002 to promote their SL500 automobile. Created by advertising agency Campbell Doyle Dye,it impersonated the form of a trailer for a purported thriller feature film titled Lucky Star. Actors Benicio del Toro and Ana Cristina starred in the piece, which was directed by Michael Mann.

The piece aired in cinemas and on television in the United Kingdom market, starting in July 2002. Participating cinemas aired it as part of the forthcoming-presentations block, after other advertisements, to further promote the illusion of a feature film;advertising rules only require clear transmission of an advertisement's nature in printed media.A companion "official film" website was also commissioned.The production cost for the entire campaign was estimated at GBP 5 million (then USD 7.9 million).LOOK HERE AT THE MAKING OF

Director Michael Mann imagined the piece as if it were a complete motion picture, hiring a number of the production staff he worked with on previous films Heat and The Insider,likening the finished product to the classic 1955 film noir Kiss Me Deadly. Although he was uncredited for his work (the billing credited "Mercedes Films"), he received an undisclosed fee for his involvement and retained the rights to make a real Lucky Star movie in the future. The "lucky star" (German: Dreifach stern) is the name of the three-pointed star that makes up the Mercedes Benz logo